Project Type:
Branding Identity, Packaging Design
OMG
A superfood snacking range designed to stand out in the retail market, every packaging element has been meticulously crafted after extensive market and target audience research.
Key points considered during the design process:
1. Creating a standout presence in marketing displays.
2. Packaging that narrates a compelling story.
3. Design that entices people to pick up, read, and want to retain the packaging.
The design concept is built around three distinct flavors, each encapsulating a unique taste experience:
A) Lime and Mint - Embodied by an elegant lady in the form of a half-cut lime with a mint umbrella, evoking an aura of elegance and distinct flavor.
B) Munch Masala - Represented by a spicy lady adorned in a red chili costume, skillfully juggling spices, symbolizing the burst of flavors.
C) Cheese and Herb - Showcased by a lady in an oozing melted cheese costume, tempting everyone to indulge and savor the taste.
The color palette mirrors the superfood variety in each flavor:
A) Flaxseed represented by Maroon.
B) Moringa reflected in Light Green.
C) Hemp Powder embodied by Light Brown.
D) Spirulina characterized by Dark Green.
The design is meticulously tailored to perfection, ensuring each unique flavor experience is visually and conceptually captured.
A superfood snacking range designed to stand out in the retail market, every packaging element has been meticulously crafted after extensive market and target audience research.
Key points considered during the design process:
1. Creating a standout presence in marketing displays.
2. Packaging that narrates a compelling story.
3. Design that entices people to pick up, read, and want to retain the packaging.
A superfood snacking range designed to stand out in the retail market, every packaging element has been meticulously crafted after extensive market and target audience research. Key points considered during the design process: 1. Creating a standout presence in marketing displays. 2. Packaging that narrates a compelling story. 3. Design that entices people to pick up, read, and want to retain the packaging. The design concept is built around three distinct flavors, each encapsulating a unique taste experience: A) Lime and Mint - Embodied by an elegant lady in the form of a half-cut lime with a mint umbrella, evoking an aura of elegance and distinct flavor. B) Munch Masala - Represented by a spicy lady adorned in a red chili costume, skillfully juggling spices, symbolizing the burst of flavors. C) Cheese and Herb - Showcased by a lady in an oozing melted cheese costume, tempting everyone to indulge and savor the taste. The color palette mirrors the superfood variety in each flavor: A) Flaxseed represented by Maroon. B) Moringa reflected in Light Green. C) Hemp Powder embodied by Light Brown. D) Spirulina characterized by Dark Green. The design is meticulously tailored to perfection, ensuring each unique flavor experience is visually and conceptually captured.
Cheese and Herbs Flavour





Mint and Lime Flavour
Munch Masala Flavour











